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The New Myspace: Justin Timberlake’s Other Comeback that Didn’t Make a Hit

This is a post about my thoughts on the New Myspace, the second half of a two post topic centered around Justin Timberlake’s entrepreneurial attempts this year. To read my impressions on JT’s new album ‘The 20/20 Experience’, click here.

myspace thoughts

Let’s talk a little about his other venture that attempted a comeback this year, Myspace. Myspace was huge when I was in high school about 5 years go, from 2003 all the way until 2008, when it was eclipsed in total user count by Facebook. Since its defeat to Facebook, Myspace has been downsizing a lot of it’s employees going from over a 1000 employees to just a couple of hundred.

Since then, Justin Timberlake has come in and bought an ownership stake in Myspace, and has been working on revamping the website, but not as a mainstream social media competitor, but one centered around Timberlake’s key talent: music. This culminated with a beta that provided some with the access to the newly transformed website in 2012, and then a public release in January of this year, New Myspace was open to all to use.

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So, how does the New Myspace compare in relation to JT’s big comeback album? Well, lets be fair and keep in mind that the new Myspace is not designed to compete with the mainstream social networks anymore, making comparisons to the likes of Facebook and Twitter nearly pointless.

New Myspace instead is instead built to cater to a niche following of people who enjoy music discovery and the artists looking for their music to be discovered. Judging the platform from this vantage point, there are still some hurdles that New Myspace have yet to overcome to not repeat history and become yet another flop.

No mobile friendly website or app:
While the landing page looks like the site may be optimized for mobile, you cant even get past that page if you’re already a part of New Myspace. I tried tapping the Log In button on both my iPhone and iPad to no avail. Boo!

The new, odd interface:
I’ll have to give to the designers, the new web interface for your computer browser is pretty unique compared to a lot of other networks interface. It is incredibly clunky and awkward to use. The interface features a horizontally scrolling page, with all the posts being accumulated in a confusing gird form.

Theres not a whole lot of traction:
If you’re expecting this to be Spotify made into a new social network – it isn’t. There is very limited activity going on, and there lacks a major following, even for major artists out there. For example, Macklemore, an indie rapper who exploded over the last year and one of the artists I enjoy, had a bio for himself on the New Myspace. But no interaction at all. That’s just one example.

One too many social networks:
Another nail in the coffin for New Myspace is that it’s yet another social network where the big guys have already taken over and claimed their territory. Is there space for niche following based on musical taste? If you get on New Myspace and take a look around, you’ll probably agree with my answer: no.

Those are my thoughts on the New Myspace. Have you gotten to use it, if so what’s your take on it, and why wouldn’t you consider using it? Comment with your thoughts below!

About the author

Roshan John

Roshan rhymes with ocean. Third culture kid and an avid social networker with a passion for the web, journalism & learning.

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