Apple's "Pro and Tell" Event Is Coming October 28. Here Is What to Expect
Apple's second October event looks like a big one for the Mac. Here is what is confirmed, what is rumored, and what to watch for on October 28.
Apple is not done with October yet. After its smart home event earlier in the month, the company is holding a second event, called "Pro and Tell," on Wednesday, October 28, 2026, in Los Angeles.
The event starts at 10 a.m. Pacific (1 p.m. Eastern, 5 p.m. in the UK). It is being billed as an Apple Experience for invited media and creators, rather than a traditional Apple Park keynote, so expect a mix of announcements, videos, and hands on time rather than one long stage presentation. A public livestream has not been confirmed in the same way as a classic keynote.
The name alone gives away the theme. This one is about Pro machines, and the headline rumor is a first for the Mac.
What is confirmed, and what is still rumor
Confirmed so far: the date, the Los Angeles location, the 10 a.m. Pacific start, and the "Pro and Tell" tagline.
Not confirmed: any specific product. Everything below comes from reporting, mainly from Bloomberg's Mark Gurman and MacRumors, and should be treated as expectation, not an Apple promise. Apple has a habit of saving one surprise, so the final list could still shift.
The headline: a touchscreen OLED MacBook Pro
This is the announcement to watch. Reports point to Apple's first MacBook with both a touchscreen and an OLED display, in 14 inch and 16 inch models.
The reported redesign includes:
- A touchscreen OLED display, a first for any MacBook
- A thinner and lighter design, with thinner bezels made possible by OLED
- A hole punch camera with a Dynamic Island style cutout, replacing the notch
- M5 Pro and M5 Max chips in the high end touchscreen models, according to current reporting
That last point matters. The touchscreen Pro may not be an M6 machine at launch. Instead, reports suggest Apple will pair the new display and design with its current Pro class chips, while the M6 rollout starts elsewhere in the lineup.
Price is the other big question. The current MacBook Pro lineup starts at $1,999 for the 14 inch M5 model and $2,499 for the 16 inch M5 Pro model. A touchscreen OLED redesign is unlikely to be cheaper, so expect this to sit firmly in premium territory.
For longtime Mac users, this is also a philosophical shift. Apple resisted touch on the Mac for more than a decade, arguing that macOS was not built for it. If these reports are right, that line has finally moved.
The M6 refreshes: entry level MacBook Pro and iMac
Alongside the touchscreen Pro, Apple is expected to bring its M6 chip to more of the Mac lineup. Apple already launched its first M6 device, the new Mac mini, in August.
The expected M6 models include:
- A new entry level 14 inch MacBook Pro with the M6 chip, keeping a design similar to the current model
- A refreshed iMac with the M6 chip, possibly with new color options (the iMac was last refreshed in 2024 with the M4 chip)
In short: the touchscreen models get the new look, while the entry level Pro and iMac get the new chip in familiar designs. That split makes sense if you are shopping soon. Do you want the newest screen and design, or the newest silicon at a lower price?
iPad mini 8: small tablet, bigger upgrade
The iPad mini has not been updated since 2024, when it got the A17 Pro chip. Reports point to a much larger refresh this time, including:
- An OLED display with thinner bezels
- The new A20 Pro chip, according to MacRumors
- A new or relocated front facing camera
- A revamped speaker system
- Possible water resistance, which would make it Apple's first water resistant iPad (the exact resistance level is still unclear)
If even most of that lands, the mini would move from a quiet, niche update to one of the more interesting small tablets Apple has made in years.
The wild card: Apple Creator Studio
The event is reportedly taking a creator focused approach, and that has fueled speculation about an update to Apple Creator Studio, Apple's creator subscription offering. Reports have noted Apple acquiring companies in this area, and a creator centered event would be a natural place for such news.
Treat this as the least certain item on the list. It is plausible, it fits the theme, but it is not as firmly reported as the Mac and iPad hardware.
What to watch on October 28
- Does the touchscreen MacBook Pro actually arrive, and how does Apple explain touch on macOS after years of saying no?
- Which models get M6, and which stay on M5 Pro and M5 Max?
- How much does the OLED touchscreen Pro cost, and when can you actually buy it?
- Is the iPad mini a real redesign, or just a chip and screen bump?
- Is there a "One More Thing" moment, and does Creator Studio get any stage time?
Bottom line
October 2026 has already been a busy month for Apple, with the iPhone 18 Pro and iPhone Duo in September, the HomeView smart home launch earlier in October, and now a Mac focused event to close the month.
If the reports hold, "Pro and Tell" will not be a minor spec bump event. It could mark the start of touch on the Mac, the wider arrival of M6, and a serious refresh for the iPad mini. We will know for sure on October 28 at 10 a.m. Pacific.